So, imagine millions of small, more equipped and competent agencies of one. Doing anything that matters and creates benefit. Anything that drives us. This is what happens when the moment in time and the tools finally match what one capable person could always do.

Truth is now stranger than fiction for sure. Fiction has become the truth. I believe 'we' have the responsibility and ability to put it right.

You know the ‘star thrower’ parable? A storm leaves thousands of starfish stranded on the beach. A child begins throwing them back, one by one. An older passer-by says it’s pointless, there are too many to save. The child picks up another and replies, ‘It matters to this one.’ Small, deliberate acts really matter even against overwhelming odds.

Wow, the semantics. ‘Oh, that's just semantics,’ they would say, over critical words that have various meanings, and many do not understand the implications of.

Dismissing semantics isn’t trivial; it’s tactical. It’s how people smuggle in power or an idea without admitting it. The dodge is dangerous. We can’t let people get away with that.

This is familiar to many of us, but in these perilous times, it struck me much harder this time. Important words meant completely different things to different people.

Many people I know cannot be debated on anything. Shutters on conversations are fully down. I assume people think they’re thinking, when clearly, they’re dodging it, outsourcing it. The more honest among us say it’s too hard, and others are excusing themselves because they’re too busy.

What’s declared as valuable is whatever serves the few. What’s now defended by laws and institutions is increasingly worthless to the rest of us. We’re told it is progress, but it is poison.
And the trick works, because those seriously affected are repeating it back as if they are benefiting. Bonkers.

This guide is for those who are willing to pause before making a decision. For those who thrive in ambiguity. For those who know that clarity doesn’t always come from logic, but from framing, judgment, and imagination.

Welcome to the age of Imagination-Scale Thinking.

In quantum physics, a particle doesn’t live in one fixed state. It exists in many possible states at once—until something forces a decision. This isn’t just theory. It’s how imagination-scale computing works.

Instead of choosing a route and running with it, these systems map all the routes. They calculate the paths, the probabilities, the interactions between them—all at once.

Whilst the world obsesses over artificial intelligence, we're conducting a systematic extinction of human imagination. Not through malice or design, but through the beautiful irony of optimising for everything except the conditions that make imaginative thinking possible.

You want breakthrough?

Turn everything off. Get bored enough for your brain to get dangerous again. The last thing we need is noisier people. We need quieter minds. So shut up. Seriously. That’s where it starts.

When you only have six words, you can’t hide behind lengthy rationale or jargon. You either nail the truth or you waste everyone’s time. That’s the goal, isn’t it? In business, in life, in the stories we tell ourselves about what matters.

The shortest stories echo longest because they leave room for our imagination to fill the gaps. And our imagination? That’s where the real work happens.

Real creativity isn’t about adding features, tactics, or complexity. It’s about having the intelligence to cut away everything that doesn’t solve the core problem. And that kind of thinking takes something increasingly rare: time to see what others miss.

The future must be built on intelligence, or I’m not going there, and for many, this will be a novel concept. We don’t need more predictable, generic thinking - we need thinking systems that connect the dots.

Understanding the connections between leadership intent, market noise, customer data, and commercial logic, so that decisions get better over time, not just faster. A continuity of insight. A durable strategic advantage. A system that can think with them. AI isn’t killing creativity or consulting. It’s exposing how little of either was happening in the first place.

We are living through the twilight of optimisation-based thinking. For decades, our approach to complex problems has been fundamentally reductionist: break down the challenge, analyse the components, find the optimal solution, and execute with precision.

The piece extrapolates from real quantum computing capabilities and research; however, the business applications, specific companies, and individuals are created for storytelling purposes. It's more of a ‘what if’ exploration than a case study of actual implementations.

Remember also when PowerPoint templates (ugh) were the height of automation, and 'pivot to video' meant hiring a cameraman?

Welcome to 2025. AI has democratised creativity in the same way karaoke democratised singing. Everyone can do it, but should they?

We assess with moderate confidence that the subject currently poses a low direct threat to others or national security. However, their behavioral patterns and skills present latent capabilities – and vulnerabilities – that warrant note. The subject demonstrates exceptional analytical curiosity, technical savvy, and patience, which are constructive assets.

‘Let me understand your creative process?’ asked nobody ever.

The platitude — ‘it’s the journey not the destination’ — is not applicable in the creative world. People want the result and don’t give a shit about the process. I get it.

Over the last year, I've been consolidating much of the content and working with artificial intelligence to help consolidate, structure, and refine these thoughts into a coherent framework.

Yes, AI is automating the formulaic, the predictable, the routine. It generates songs, movies, images, and stories in seconds. Jobs will disappear, and the obvious will become cheap. But that’s exactly why real creativity is about to become more valuable than ever.

You will know if you have the right mindset because you will be butting heads with those who don’t. They will not appreciate the full messiness/hard work of this unreasonable world. You will spend a disproportionate amount of time drawing on your patience.