Right expertise.
Right time.
Right results.
We built Group Partners on a simple truth: you shouldn't pay for an army when you need a special forces team. Our curated network of specialists assembles precisely for your challenge, delivers what's needed, then disperses until the next mission. It's consulting stripped of waste and filled with purpose.
We’ve reimagined what a modern consultancy/agency should be.
Forget the historic idea of those two words. Our clients want results, not opaque, eye-watering costs with unidentifiable outcomes.
Rather than maintaining expensive overhead that clients ultimately pay for, we built something different, a curated ecosystem of world-class talent assembled precisely for each challenge.
This is about cutting waste. When you need strategy, you get strategists. When you need creativity, you get creatives. When you need technology, you get technologists.
No padding, no juniors learning on your time, no partners who haven't touched real work in decades. Just the exact expertise your challenge demands, configured specifically for you.
It's a model that delivers better outcomes faster, costs less, and moves at the speed of modern business. Welcome to consulting designed for how the world works.
Details & Links
John Caswell
John transforms complex business challenges into written and visual clarity.
From launching the BBC Micro that sparked ARM Technologies (sold for $36 billion) to pioneering Structured Visual Thinking™, he's spent four decades proving that drawing and storifying the answer beats talking around it.
After selling his agency to WPP, John founded Group Partners in 2001 to help leaders worldwide literally see what they've been missing.
Driven by creation, delivery, and value, John turns business conversations and dreams into decisive moments. His superpower? Making the complex simple, the abstract tangible, and the impossible inevitable.
Oh, and helping clients, making the complex simple, and avoiding solving the wrong problems really well.
Hazel Tiffany
Hazel unravels complexity like others solve puzzles,with precision, passion, and unexpected connections.
After 25 years transforming government systems from the MoD to the Cabinet Office, she joined John to revolutionise organisational thinking in the very early days of Group Partners.
Her data modelling and systems design expertise brings scientific rigour to visual thinking, turning information chaos into strategic gold.
From UK government platforms to African electoral systems, Hazel thrives where complexity meets consequence. She doesn't just connect the dots—she reveals patterns others can't see, developing and making Framework Science™ the backbone of sustainable transformation.
Ian Francis
Ian is the technical architect who brings visual thinking to digital life.
With nearly three decades at Group Partners, he seamlessly blends UI/UX design, programming expertise, and creative innovation to transform complex frameworks into intuitive digital experiences.
From building the Group Partners Online Platform™ and GP/AI™ to crafting interactive visualisations that make strategy tangible, Ian ensures technology serves clarity, not complexity.
His rare combination of aesthetic sensibility and technical depth means every solution is beautiful and bulletproof. Whether coding custom applications, designing user interfaces that feel effortless, or pioneering new ways to visualise strategic thinking, Ian makes the digital realm a natural extension of Group Partners' visual methodology.
He makes the tools and experiences that change how teams think and work together.
Andrew Morgan
Andrew transforms strategic insights into stories that stick.
For nearly thirty years, he's been the creative force translating strategic discussions into powerful communication assets, brand narratives, and strategic stories that travel far beyond the meetings or session rooms.
His expertise in brand positioning and strategic storytelling ensures that every component becomes a compelling narrative that resonates across organisations.
From crafting visual identities that capture strategic essence to developing storytelling frameworks that align entire enterprises, Andrew understands that great strategy needs outstanding communication.
He creates visual languages in all media formats that help leaders articulate their vision, teams understand their role, and organisations remember why they're transforming. In Andrew's hands, strategy becomes a story worth telling and retelling.
Amanda Bravo
Amanda is the operational pillar, often making the impossible happen.
With decades of orchestrating Group Partners' complex global logistics, she masterfully juggles international schedules, multi-timezone coordination, and the intricate dance of getting teams and materials exactly where they need to be.
Her expertise spans administrative excellence, legal compliance across jurisdictions, and the diplomatic finesse needed to navigate venue negotiations from hotel basements to corporate boardrooms.
Whether ensuring visas are sorted for last-minute international sessions, managing contractual details precisely, or solving the eternal challenge of finding 100 feet of white walls in venues that swear they have them, Amanda's calm competence keeps everything running smoothly.
Amanda anticipates problems before they happen and creates solutions that make even the most complex programmes feel effortless.
Ike Lockett
Ike bridges the gap between AI's promise and practical reality for advanced clients.
With a decade-spanning career in data science, cybersecurity, ad tech, and real-time analytics, he's mastered the art of making cutting-edge technology work in the real world.
While others chase AI hype, Ike combines LLMs with proven methodologies to create bespoke solutions that deliver.
His superpower lies in absorbing complex problems and crafting elegant solutions that fit like a glove. For Ike, it's never about the technology—it's about understanding root causes, breaking down barriers, and empowering people to work smarter.
Transforming AI from buzzword to breakthrough.
Leighanne Makrygiannis
Leighanne defines what it means to be an SEO/GEO specialist in this new world by putting humans before algorithms.
Leighanne, founder of LA Search, is a pioneer in human-centric SEO, redefining digital strategy by prioritising people over algorithms.
With over a decade of transforming digital campaigns for FTSE 500 companies and global agencies, she launched LA Search in 2021. Her mission is to prove that the most impactful marketing connects with the individuals behind businesses, not just the enterprises themselves.
Her agency has already generated 900% revenue growth for clients by mastering the art of modern storytelling for humans, algorithms, and AI alike.
Leighanne champions a refreshingly human approach to digital success, helping businesses find their authentic voice in the digital noise and dominate search results in Search Engines and LLMs while staying true to their vision.
Paul Woolf
Paul is the ‘active ingredient’ that transforms potential into reality.
When Air Studios faced closure in 2009, he orchestrated a complete turnaround and successful sale within nine years—just one example of the impossible made possible across his five-decade career.
From pioneering entertainment law structures that redefined artist ownership to rescuing cultural icons like The Kings Theatre, Paul thrives where law, creativity, and strategy collide.
The human catalyst in an AI-driven world, Paul sees opportunity where others see chaos. Whether producing West End shows, leading digital IPOs during the dot-com boom, protecting valuable IP or transforming heritage institutions into commercial successes, he brings the same qualities: spotting patterns others miss, building sustainable solutions, and acting decisively when the moment is right.
Currently elevating The Mary Rose Museum to new heights, Paul remains the essential element that makes change inevitable.
Nicole Yershon
Nicole turns disruption into advantage.
A self-described "rough diamond" who brings companies "kicking and screaming into the 21st century," she spent 16 years at Ogilvy building the legendary Labs innovation incubator before founding The NY Collective in 2016.
Named one of The Drum's "25 Women Who Shaped the Digital Industry" and a Wired UK Top 100 digital power broker, Nicole doesn't just theorise about transformation—she makes it happen.
Her superpower lies in orchestrating talent ecosystems, wielding her legendary 'black book' to assemble precisely the right mix of minds for each unique challenge.
As AI reshapes everything, Nicole helps leaders cut through hype to find practical value, connecting them with the exact technologists, strategists, and creatives they need, when they need them. From American Express to Microsoft Ventures, she's proven that the best innovation happens when you focus on people who happen to run businesses, not just businesses themselves.
As Dave Trott puts it: "Nicole makes stuff happen, often from nothing."
Sarah Ann Sabner
Sarah crafts words that create genuine customer experiences where strategy (in a digital world) meets soul.
A writer and design thinker who lives at the intersection of UX and human connection, Sarah transforms complex product journeys into conversational experiences that feel effortless.
From revolutionising Pret's Club subscription to helping 50 million learners access education through Pearson's English Portal, Sarah proves that the best digital experiences happen when you write for humans first and pixels second.
Living in the Alps but working globally, she brings empathy and precision to every project—whether crafting error messages that don't make users want to throw their phones or building taxonomies that turn business requirements into customer benefits.
Rather than writing copy, Sarah designs conversations that guide people through digital spaces with clarity and warmth. Her philosophy is simple: put the user first while channelling the organisation's voice, creating that rare magic where business goals and human needs align perfectly.
Mike Yershon
Mike revolutionised media by proving that the power of an impression matters more than the number of impressions.
Starting as a messenger boy in 1959, he became "the most influential media guy in town"—inventing independent media planning, creating the 48-sheet poster, and even saving English football with his broadcasting strategy. His radical insight at CDP in the 1970s—targeting opinion-formers rather than mass audiences—transformed how brands think about media forever.
A true game-changer who founded the UK's first independent media consultancy in 1980, Mike pioneered the separation of media from creative agencies decades before it became industry standard. From doubling CDP's billings to advising the Football League on TV rights from £5 million to £304 million, he proved that breaking rules delivers impact.
Still advising clients into his 80s, Mike's philosophy remains timeless: "In the digital age, everything is media. That's why business strategy is indivisible from media strategy."
Johnathan Badenhorst
Turns blank airspace into cinematic story-space.
Johnny runs a specialist drone video production company with a fleet of custom-built drones engineered for cinematic shots no gimbal can match. From one-take FPV indoor flythroughs of luxury office fitouts to delivering fly-throughs for cinema chain The VUE, luxury resorts in Antigua and more, he’s delivered world-class content on a global scale.
Fully CAA and EASA certified, he operates seamlessly across the UK and a newly opened Italian base, bringing Structured Visual Thinking™️ to three dimensions.
Brands like UEFA, British Airways Holidays, Adidas, Vuori and Seat Unique trust him to capture the energy of a venue in a single, unbroken shot, driving bookings and buzz in equal measure.
Working with Group Partners, he layers that kinetic footage into our content strategies and documentary workflows, turning aerial and documentary data into persuasive narrative arcs that help clients see the bigger picture - literally
Angie Moxham
Turns reputational turbulence into front-page triumphs.
An English-lit grad from St John’s College, Oxford, Angie cut her teeth scripting radio ads before switching mics for megaphones and co-founding Le Fevre Communications in the 1990s. After selling that shop, she boot-strapped 3 Monkeys in 2003, scaling it to a £6 million powerhouse that Edelman’s Zeno Group snapped up in 2016.
Brands from Microsoft and Coca-Cola to Disney and Sainsbury’s have relied on her straight-talk strategy and creative swagger to turn “earned” into “earned-and-owned-and-amplified.” Her trophy shelf agrees: agency gongs across every major PR league, plus the 2022 SABRE Individual Achievement award for a “rock-star” career.
Today, Angie leads The Fourth Angel—a comms strike force she founded in 2018—and plugs directly into Group Partners, pressure-testing our Structured Visual Thinking™ against the media’s 24-hour news gauntlet.
Challenger brands (or those that need their mojo back) get her unfiltered mantra: nail the strategy, then make the headlines move the bottom line.
Kerry Marks
Turns blank venues into multi-sensory brand worlds.
With 20-plus years in experiential design – and an early career that saw her found 3D Printshow, the first global exhibition of 3-D tech that scaled to six cities before she sold it in 2015 – Kerry has always played in three dimensions.
Today, she leads Stark Global Events, a boutique crew that delivered 50-plus shows last year alone. Their “Experience Abu Dhabi” takeover of London’s Outernet not only packed the venue wall-to-wall with interactive floor-to-ceiling media but also swept the circuit: Best Event at the 2024 Digiday Awards, Gold at the International Business Awards, and a Silver Drum for experiential activation.
Kerry’s superpower is fusing narrative strategy with spatial choreography: augmented-reality product reveals, gamified data zones, drone-mapped way-finding… whatever turns passive attendees into active protagonists.
Plugged into Group Partners, she translates the results of our Structured Visual Thinking™ into walk-through experiences that clients can literally step inside, from C-suite off-sites to city-scale brand festivals.
GP/AI™
Turns 25 years of Structured Visual Thinking™ into on-tap insight.
Being built by Hazel, Ian and Ike, GP/AI™ will be the digital colleague that never clocks off. Sitting inside our Group Partners Online Platform (GPOP™), it distils two decades of frameworks, blueprints and workshop transcripts into a lightning-fast retrieval and reasoning engine—your “strategic co-pilot” for everything from instant context checks to roadmap sanity scans.
Under the hood lives Framework Science™: the codified patterns, decisions and lessons harvested from every assignment we’ve run since 2000. That knowledge base—well past a million data points—lets GP/AI™ surface precedent, highlight dependencies, and flag blind spots while a team is still in mid-conversation.
It’s why new clients can shave weeks off onboarding, and returning clients keep momentum long after the walls are down and the research/analysis is done.
Plugged into GPOP’s live dashboards, GP/AI™ works the other way too: it absorbs fresh inputs, refines the model and nudges stakeholders when assumptions drift.
Ask it anything—strategy gaps, blueprint integrity, culture signals—and it replies in plain English, backed by the very artefacts that created the strategic answers in the first place.