A PRIMER FOR THE THIRD DECADE OF THE 21ST CENTURY

“However beautiful the strategy, you should occasionally look at the results.” — Sir Winston Churchill

Not once have we heard a client say they needed another ‘agency’ or ‘consulting’ firm. But we always hear they want a different one.

And in search of the different one we’ve yet to be shown a perfect model, method or network. Let’s face it that’s unlikely for many reasons. Clients always wish the external firms would do more quality work.

HE WORDS WE ALWAYS USE BUT SELDOM STOP TO CONSIDER

VISION (FROM THE LATIN VISIO, TO SEE.)

“A picture of the future made with imagination…” - A complete and vivid snapshot of an imagined future that you see, and into which you can zoom from the broadest context into the finest detail.

Here’s one baseline for the world we are in. There are many. They are very likely to impact where your business is headed and will certainly inform where it needs to navigate.

DYNAMICS, CONTEXT DEVELOPMENT & FUTURE SCENARIO EXPLORATION