“Whales and sharks can’t do this stuff. Only the dolphins.”
Oxford to the agency floor
Angie read English at St John’s College, Oxford. She has worked in PR since 1989.
Before 3 Monkeys she ran Le Fevre Communications, the first of the award winning agencies she would lead.
Over the years she has worked with brands from Microsoft and Coca-Cola to Sainsbury’s and Disney, alongside Starbucks and United Biscuits.
The Monkeys
In 2003 Angie founded 3 Monkeys Communications. She owned it for almost thirteen years and built it into one of the UK’s leading independent communications agencies, working for clients from Morrisons to Microsoft.
In January 2016 Zeno Group, part of the Edelman family, bought the agency. The combined UK business of around 75 people took the name 3 Monkeys | Zeno, and Angie became Chief Monkey, Zeno Europe.
“We can now support current and future clients with our special monkey magic around the world.”Angie Moxham, January 2016
She has been candid since about how hard the move into a global group was for a founder who had not had a boss since her twenties. She calls herself “utterly unemployable”, and went back to building her own.
The Fourth Angel
Angie went on to found The Fourth Angel, an integrated communications agency that she co-owns with its managing director, Sarah Perry. It aims to be the client’s “co-ministers of truth”, with campaigns that “deliver”.
The agency works in PR and influencer relations for brands such as The Body Shop and Joules, Benecol and Childs Farm. Its brains trust of senior advisers goes by the name Seraphim.
She is a Fellow of the PRCA. She contributed to You’re on mute!, a book on how video calls swept through work and life in 2020, and she joins Mark Borkowski on PRmoment’s PR News Review.
Only the dolphins
Angie’s view of the industry is plain. She prefers senior, independent teams, free from the egos and politics of big agency land.
She has seen Group Partners’ work at first hand. The Fourth Angel has amplified projects that John Caswell and the team delivered through Nicole Yershon’s NYCollective, and she wrote that the work had “blown me away”, with “Structured Visual Thinking at the core.”
She is part of the Group Partners Expert Network. She pressure tests strategy against the media cycle, and helps challenger brands nail the story so the headlines do real work for the business.
The path
From Oxford English to three agencies of her own.
- Oxford
Reads English at St John’s College.
- 1989
Starts in PR.
- Le Fevre
Leads Le Fevre Communications.
- 2003
Founds 3 Monkeys Communications.
- 2016
Zeno Group, part of Edelman, acquires 3 Monkeys. She becomes Chief Monkey, Zeno Europe.
- The Fourth Angel
Founds an integrated communications agency, later co-owned with Sarah Perry.
- 2020
Contributes to the book You’re on mute!
- Now
Leads The Fourth Angel.
In her own words
“Whales and sharks can’t do this stuff. Only the dolphins.”
“Structured Visual Thinking at the core.”
“No bull. Just bottom-lining, honest brilliance.”
“When you’re an entrepreneur, you’re utterly unemployable.”
“We can now support current and future clients with our special monkey magic around the world.”