Our Visual Approach
What is Visualisation?
We Work Visually.
Visually - it’s important to explain what that means.
What it’s not - it’s not note taking or recording. It’s not sketch notes or mind-mapping. Click to see the difference!
We call it Structured Visual Thinking™
What it is - Visualisation is the bringing of valuable information to life in a graphical form.
What Does Visualisation Do For Us?
Visualisation enables us to bring a wide variety of thoughts, ideas and perspectives together.
Visualisation makes information and ideas easier to understand and remember. It allows us to realise things enabling teams to discover unknown facts, outliers and trends. It allows us to surface relationships and patterns - and do so quickly.
As visualisations emerge they force us to ask better questions and make better decisions. It creates physical and rich artefacts that are far easier for the human brain to understand and process.
Better Decision Making - We use visualisation and related data gathering and assimilation tools to ask better questions and make better decisions.
More Rapid Collaboration - We are constantly utilising new technologies/software programs to collaborate and engage. This make it easier and more palatable to gather more information, get to the key insights and make better business decisions.
Better Understanding - Bringing ideas to life is a balance - the inspiring symbolism of the future still has to be backed up by performance metrics, trends and dynamics and all the related organisational implications that will impact the future journey.
Meaningful Storytelling - Our visualisations are central to wider awareness and engagement. Business relies on our ability to tell stories about the realties, the opportunities and the future.
More Engaging Communication - We live in a video and immersive world. We all communicate all the time. Sharing ideas between stakeholders and with customers requires grabbing attention, creating interest and causing action.
Informing And Education The Enterprise - Not everyone can be present during the creation of plans. Visual deliverables immediately enable the sharing and appreciation of these vital conversations and strategies.
"When data and stories are used together, they resonate with audiences on both an intellectual and emotional level." - Jennifer L. Aaker Stanford University Professor of Marketing
Why Is Visualisation So Valuable?
Business leaders have limited bandwidth and complex challenges which makes visualisation powerful.
And for many reasons:
Visualising makes discussion points in conversations or inferred through written materials very real.
Visualising the complex parts of business in logical and structured ways ‘realises’ hitherto hidden, unforeseeable/unknown realities, challenges, gaps or ideas.
“Excellence in visualisation consists of ‘complex ideas communicated with clarity, precision, and efficiency.’” - Professor Edward Tufte (Yale) Statistician
How We Think About Being Visual
To achieve excellence in business strategy we are in constant pursuit of the best information (data) we can get.
Our approach is based on designing frameworks based on logic - the more ‘complete’ the information the better.
There’s a big difference between being present during the creation of something and simply being part of the audience.
Creating simplicity is always a theme but by the same token so is meaning.
There is a direct relationship between the time spent being engaged and seeing the meaning.
Meaning emerges through an increased degree of appreciation - this requires understanding the materials. This is as true of purely verbal artefacts as it is of any comprehensive visualisation.
Engaging In Visualisation
A journey is involved. It has to start with plain language. We build narratives that are engaging and use plain words. Or visuals of course!